VICKY RUGGIERO
editor | producer | creator
As the lead editor on the first ever internal Broadway marketing campaign, I helped conceptualize a strategy that would bring Nickelodeon’s “Kid-stinctual” belief system to a broadway audience.
Top: Social promo with a talking dolphin I animated.
Middle: National ad that ran during Saturday Night Live.
Bottom: Critics spot with graphics layered into footage of the musical and featuring the Broadway version of the famous SpongeBob theme song.